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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q120-Q125):

NEW QUESTION # 120
Northern Trail Outfitters (NTO) offers a 90-day trial on weekly snack box subscriptions. NTO would like to send out a series of emails to educate and remind members to purchase the subscription before the trial ends.
What tool is an option for this scenario?

A. Content Builder
B. Contact Builder
C. Automation Studio
D. Send Flow

Answer: C

NEW QUESTION # 121
Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.
Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?

A. Email Performance Dashboard
B. Journey Performance by Email Dashboard
C. Email and Journey Overview Dashboard

Answer: C

NEW QUESTION # 122
Northern Trail Outfitters (NTO) sent an email with a Conversion Tracking Link that links to a promotion page in the NTO website. How can the marketing team review conversions for a specific email send?

A. Create a Query Activity using Conversions Data View
B. Run a Conversion Report for this tracking link
C. View Conversions tab of the email send's tracking page
D. Select Conversion Data from the Tracking menu

Answer: C

NEW QUESTION # 123
Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure that the 7,000 subscribers that exist on both lists don't receive the same email twice?

A. Domain Exclusion List
B. Exclusion List
C. Exclusion Script
D. Suppression List

Answer: B

NEW QUESTION # 124
Northern Trail Outfitters (NTO) released a clever promotional video that went viral.
Subsequently, the company acquired a large number of email leads at the last trade show.
NTO wants to send a welcome email with a coupon directing recipients to its website.
Which configuration should help with limiting a spike in volume to the website?

A. Send Throttle
B. Web Collect Sign-Up Form
C. Sender Authentication Package

Answer: A

Explanation:
The configuration that should help with limiting a spike in volume to the website is Send Throttle1. Send Throttle allows you to specify the number of emails to send per hour, which can help you control the traffic to your website and avoid overwhelming your server or exceeding your bandwidth limit2. By using Send Throttle, you can also improve your email deliverability and avoid being flagged as spam by ISPs that monitor sudden spikes in email volume3.
Sender Authentication Package is not the correct answer, as it does not help with limiting a spike in volume to the website. Sender Authentication Package is a feature that helps you authenticate your email sender identity and domain, which can improve your email reputation and deliverability4. However, it does not affect the rate or timing of your email sends.
Web Collect Sign-Up Form is also not the correct answer, as it does not help with limiting a spike in volume to the website. Web Collect Sign-Up Form is a feature that helps you collect email subscribers from your website, which can increase your email list size and engagement. However, it does not affect the rate or timing of your email sends. References := 1: Send Throttle - Salesforce 2: Marketing Cloud Email Specialist Certification Guide & Tips 3: Email limitations in marketing cloud - Salesforce Developer Community 4:
Sender Authentication Package - Salesforce : Web Collect Code Samples - Salesforce

NEW QUESTION # 125
......

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