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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q13-Q18):

NEW QUESTION # 13
Northern Trail Outfitters wants tosend an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?

A. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
B. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
C. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
D. Query Synchronized Data Extensions using a query activityto a Salesforce Data Extension, then send via Email Studio Send Flow

Answer: D

Explanation:
Explanation
A synchronized data extension is a data extension thatis automatically populated with data from Sales Cloud objects using Marketing Cloud Connect. A query activity is an automation studio activity that allows querying data from data extensions or data views using SQL statements. A Salesforce data extension isa type of data extension that stores data imported from Sales Cloud reports or campaigns using Marketing Cloud Connect.
By querying synchronized data extensions using a query activity to a Salesforce data extension, the customer can segment contacts basedon complex criteria without relying on Sales Cloud reports or campaigns. Then, by sending via Email Studio Send Flow to the Salesforce data extension, the customer can leverage tracking and reporting features of Marketing Cloud Connect. References:
https://help.salesforce.com/articleView?id=sf.mc_co_data_integration_synchronized_data_sources.htm&type=5h

NEW QUESTION # 14
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged. The database uses an
"Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers

A. What publication lists will be used?
B. What will be used as the Subscriber Key?
C. Will new users have an "Email ID"?
D. How will Marketing Cloud and the database sync up?
E. Will the company need a custom preference center?

Answer: B,C,D

NEW QUESTION # 15
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC has been live for a year now, where the primary key for records hasbeen the Email Address.
Which two options would prevent the customer from duplicating records? Choose 2 answers

A. Continue as normal, as Marketing Cloud Contact Models will dedupe keys by Email Address.
B. Upload CSV with Migrated Subscriber Keys to All Subscribers.
C. Purge the current records end carries on with new keys sourced from Sales Cloud
D. Get existing records updated with new Keys sourced from Sales Cloud instance;

Answer: A,D

Explanation:
Explanation
Two options that would prevent the customer from duplicatingrecords when implementing a Sales Cloud instance are:
Get existing records updated with new Keys sourced from Sales Cloud instance. This option will allow the customer to update their existing records in Marketing Cloud with new keys that match their SalesCloud records, such as Contact ID or Lead ID. This will ensure data consistency and avoid duplication across both systems.
Continue as normal, as Marketing Cloud Contact Models will dedupe keys by Email Address. This option will allow the customer to continue using Email Address as their primary key in Marketing Cloud, and rely on Marketing Cloud Contact Models to dedupe keys by Email Address when syncing data from Sales Cloud. This will ensure data accuracy and avoid duplication within Marketing Cloud.
Uploading CSV with Migrated Subscriber Keys to All Subscribers will not prevent duplication, as it will create new records in Marketing Cloud with different keys than the existing records. Purging the current records and carrying on with new keys sourced from Sales Cloud will result in data loss and potential compliance issues. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_co_contact_key.htm&type=5

NEW QUESTION # 16
Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and email.
What would a consultant recommend?

A. _Send Data Views
B. Tracking Extracts
C. Send Logs
D. Contact History

Answer: C

NEW QUESTION # 17
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS tocontacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?

A. Format the phone field in Salesforce as +l[phonenumber],
B. Select 'Normalize Phone Number*in Journey settings.
C. Select 'US' as the sending country in SMS activity.
D. Configure the phone field in Salesforce as US locale.

Answer: A

Explanation:
Explanation
To send SMS messages to contacts located in the United States using a Salesforce entry event in a journey, NTO should format the phone field in Salesforce as +l[phonenumber], where +1 is the country code for the United States and [phonenumber] is the 10-digit phone number without any spaces or dashes. Thisformat ensures that Marketing Cloud can correctly identify and validate the mobile numbers for SMS sending.
Normalizing phone numbers in journey settings only applies to mobile numbers stored in MobileConnect or MobilePush demographics tables, not to mobile numbers from Salesforce entry events. Selecting 'US' as the sending country in SMS activity only affects how opt-out keywords are processed, not how mobile numbers are validated. Configuringthe phone field in Salesforce as US locale only affects how phone numbers are displayed in Salesforce, not how they are formatted for Marketing Cloud. References:
https://help.salesforce.com/articleView?id=sf.mc_rn_june_2020_moc_normalize_phone_number_journey_settin
https://help.salesforce.com/articleView?id=sf.mc_moc_country_code_processing_for_opt_out_keywords.htm&t

NEW QUESTION # 18
......

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