A self-paced course designed to help you learn numerous social media topics including strategy, communication, expenses, and advantages, as well as get the necessary knowledge in Measuring Social Media ROI.
Why This Course
To acquire executive buy-in and money for your social marketing initiatives, show how your efforts contribute to the company’s goals. Social media, like all other channels, must demonstrate a return on investment. (ROI). Beyond demonstrating the impact on your business, measuring and monitoring ROI allows marketers to devote more time and resources to what’s working while improving the approaches that aren’t.