Digital Marketing Course

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EduCerts Digital Marketing course is curated by top industry professionals and will assist you in obtaining competence in many parts of digital marketing such as Keyword Planning, SEO, Search Engine Marketing, Email Marketing, Affiliate Marketing, Social Media Marketing, and Google Analytics. This Digital Marketing certification course is the first step towards a career as a Digital Marketing expert. This live, instructor-led Digital Marketing programmer helps you learn important parts of marketing via hands-on work with numerous tools and technologies, allowing you to become a certified Digital Marketer.

Why This Course

According to Goldman Sachs, the Digital Marketing business will be valued US$160 billion by 2025, more than tripling its present value.

Investigate numerous Digital Marketing Job Roles in fields such as SEO, Social Media Management, Pay Per Click, Google Analytics, Email Marketing, and so on.

A Digital Marketing specialist may make up to 20 lakhs per year in India and up to 200,000 dollars per year in the United States.

Why Enroll In Course?

Digital marketing is both a competitive and rewarding industry. Businesses in every sector rely on marketing specialists to raise brand recognition and enhance product and service sales. A career in digital marketing may be perfect for you if you are a strategic and creative problem solver. Obtaining Digital Marketing Certification is the greatest approach to acquire a decent job with a high wage in this field.

Training Features

Live Interactive Learning

Lifetime Access

24x7 Support

Hands-On Project Based Learning

Industry Recognized Certification

Cloud

Course Curriculum

Introduction to Digital Marketing

Topics

What is digital marketing?
Evolution of digital marketing
Creating customer personas
Core concepts of digital marketing
Digital marketing lexicon and metrics

Hands-On

Create a customer persona

Skills You Will Learn

Basics of Marketing and Digital Marketing
Evolution in Digital Marketing

SEO 1: Keyword Planning and On-Page Optimization

Topics

Importance of search digital
Sources of traffic to your site
Product discovery and how search engines work
What is SEO?
Keywords planning and best practices
Keyword research tools
On-page optimization (optimizing text, optimizing images using meta tags, URL structure, redirects, handling duplicate content, and more)

Hands-On

SEO- Keyword Planning

Skills You Will Learn

Working with Keyword Planner tool
Performing keyword search using SEO

SEO 2: Off page Optimization

Topics

What is Off-page SEO?
Off-site Link Building techniques
Google Search Console and Bing Webmaster Tool to improve off-page optimization
SEOptimer tool to track keyword rankings and link building outreach
Website design best practices for SEO

Hands-On

MOZ SEO Tool, Google Search Console, Bing Webmaster, and SEOptimer

Skills You Will Learn

Working with various tools such as MOZ, google search console, SEOptimer, etc.
Driving traffic using off-page SEO and techniques

Search Engine Marketing: Google Ads

Topics

Introduction to Google Search Ads
Sources for paid traffic
Creating ads in Google Ads
Display advertising
Creating and managing your ad campaign

Hands-On

Google Ads

Skills You Will Learn

Working with Google Ads
Increasing visibility to your website

Email Marketing

Topics

Introduction to email marketing
Email marketing cycle
Building email list
Creating a lead magnet
Setting up a squeeze page
Tackling spam
Effective content strategies
Tips to improve conversion

Hands-On

MailChimp

Skills You Will Learn

Working with MailChimp
Performing various techniques on emails

Affiliate Marketing (Self-paced)

Topics

Introduction to Affiliate marketing
How Affiliate Marketing Works
Major Affiliate Marketing channels
How to set up and run Affiliate Marketing as a merchant/affiliate

Hands-On

Amazon Associates

Skills You Will Learn

Increasing traffic to your website
Working with various affiliate marketing techniques

Social Media Marketing 1: Facebook and Instagram

Topics

Introduction to Facebook and Instagram
Creating a business profile on Facebook and Instagram
Best Practices for organic marketing on Facebook and Instagram
Creating paid ad campaigns on Facebook and Instagram

Hands-On

Facebook Ads Manager

Skills You Will Learn

Leveraging traffic through Facebook and Instagram
Run paid Ads on Facebook and Instagram

Social Media Marketing 2: YouTube

Topics

Introduction to YouTube
Creating a channel on YouTube
Best practices for YouTube channel
Different types of videos
Creating paid ad campaigns on YouTube
YouTube ad formats

Hands-On

YouTube Ads

Skills You Will Learn

Boosting Digital Marketing Strategy using YouTube

Social Media Marketing 2: Twitter and LinkedIn

Topics

Introduction to Twitter and LinkedIn
Creating profiles on Twitter and LinkedIn
Best Practices for Twitter and LinkedIn
Creating paid ad campaigns on Twitter and LinkedIn

Hands-On

Twitter and LinkedIn Ads

Skills You Will Learn

Building brand using Twitter and LinkedIn
Growing connections and leads using Twitter and LinkedIn

Mastering Google Analytics 1

Topics

Introduction to Google Analytics
Using Google Analytics to understand visitor behavior
Introduction to Landing Pages
Using Unbounce to create an effective landing page
Conversions and Goals
Ecommerce Analytics
Multi Channel Funnels
Tracking website performance using Google Analytics
Tracking form submissions and clicks using events
Optimizing the overall campaign performance

Hands-On

Google Analytics

Skills You Will Learn

Basics of Google Analytics
Tracing website performance

Mastering Google Analytics 2

Topics

Introduction to Enhanced Ecommerce in Google Analytics
Learning from your competitors
Using tools for competitive analysis

Hands-On

Google Analytics

Skills You Will Learn

Maximizing revenues using funnels and analytics

Creating an Integrated Digital Marketing Campaign (Self-Paced)

Topics

Importance of integrated digital marketing campaigns
Challenges in integrated digital marketing
Integrated digital marketing strategies
Examples of integrated digital marketing campaigns

Hands-On

Creating an integrated digital marketing campaign

Skills You Will Learn

Developing strategies for digital marketing campaigns

Free Career Counselling

We are happy to help you 24/7

Online Training FAQs

What is Digital Marketing, and why to pursue it?

Online marketing is another term for digital marketing. It promotes brands in order to assist businesses in connecting with and influencing customers using the internet and various types of digital communication. It occurs via electronic devices and the internet and may be used to communicate promotional information and measure its impact throughout your client journey.

Global Digital Population Increase: According to Statista, nearly 60% of the global population is an active internet user.
In-Demand Job: These are the most in-demand positions in terms of professional advancement and learning.
Job prospects: The sector of digital marketing offers several prospects for specialists.
wage: This profession earns a decent wage. According to Glassdoor, the average wage in the digital marketing area in India is around $3,69,000 per year.
Options for Career Paths: The ability to pick from a variety of digital marketing sectors.

If all of these reasons persuade you to pursue a career in digital marketing, then take the first step towards upskilling by enrolling in our online digital marketing course.

How can I become a digital marketing specialist?

For experienced digital marketers looking to improve their digital marketing abilities, the Certhippo Digital Marketing course is ideal. This digital marketing certification course gives a thorough grasp and advanced knowledge of digital marketing ideas, as well as hands-on learning experience in a variety of sectors.

Follow these simple steps to become a digital marketing specialist,

To begin, expand your knowledge by enrolling in our more advanced Digital Marketing Training Course.
Real-world experience may be gained through finishing projects, learning how to use the most critical execution tools, and developing strategies with the appropriate channel mix.
After finishing the digital marketing corporate course, you will be ready to get OMCP certified in order to confirm your subject knowledge and competence in order to lead your organization's digital marketing activities.

What are the advantages of enrolling in this online digital marketing course?

This course assists professionals in improving their skill sets and mastering digital marketing in order to effortlessly manage digital marketing difficulties. It also aids in obtaining a higher salary and a more influential function.

Why do you need to get the best Digital Marketing Certification?

Today, many clients go online to purchase the items or services they require, which is why the digital marketing sector is booming. Many new positions are posted on Linkedin, Naukri.com, and other job boards every day. This makes digital marketing a viable employment option. The following are some of the benefits of obtaining an online digital marketing certification.

Higher Salary
Skills Improvement
Certification Advantage Over Others
Showcase of Excellence

As a result, accreditation is the greatest option for remaining in demand as the digital marketing sector expands. Enroll in the top online digital marketing courses right now to flourish in your field.

What is the course duration of online digital marketing training?

The course lasts 30 hours of online live instructor-led classes, and the training schedule consists of 10 three-hour sessions.

How do I enroll in this best digital marketing course?

You may enroll for the online Digital Marketing course on our website by visiting CertHippo. Online payments can be done using any of the following methods:

Visa debit/credit card
American Express
Master Card
PayPal
UPI
Net banking

When you make an online payment, you will receive an email with a payment receipt and access details

How does EduCerts stand out among other online Digital Marketing Courses in the Industry?

Certhippo Digital Marketing Course stands apart from the crowd due to the following characteristics:

India's professional digital marketing course
Complete hands-on learning experience
Live Instructor-led best digital marketing classes online
India's top educators sharing their experience

What would be my job role after completing this digital marketing training course?

SEO Specialist
PPC Specialist
Social Media Marketing Manager
Content Marketing Manager
Digital Marketing Specialist

Is getting digital marketing certification worth it?

To communicate with their clients online, practically every business nowadays need digital platforms such as social media, search engines, email, and website services. Digital marketing connects clients and online companies through a single platform. This is what you will learn in our advanced digital marketing course. We provide the greatest digital marketing education with a degree online.

What are the top companies hiring professional digital marketing specialists?

The top firms recruiting digital marketing specialists are LinkedIn, Accenture, Google, Infosys, NeoDocto, Amazon, and TCS. Our online digital marketing course will prepare you for these firms.

Can I learn digital marketing online?

Of course, yes. CertHippo online digital marketing course emphasizes live sessions and one-on-one contact during and after digital marketing classes, as well as live lecture recording, to ensure that you don't fall behind and become a skilled digital marketer in the field of online marketing.

Does EduCerts offer an online digital marketing course with placement?

Yes, the PGP course in Digital Marketing guarantees you a job. If you do not receive placements, you will be given 10,000INR every month for a maximum of 5 months.

After Completing my online digital marketing course, will I become a digital marketing specialist?

Yes, our digital marketing education college has been designed to assist you in becoming a Digital Marketing Specialist. This certification course's professors are highly trained and will teach you all of the fundamentals in an easy-to-understand way.

Is this Digital Marketing course 100% online?

Yes, our courses are fully online, so you won't have to look for a classroom anywhere. You will be able to access live lectures, recordings, and assignments from your system or mobile device at any time and from any location.

How is EduCerts different from other digital marketing institutes?

CertHippo is a global training platform that includes digital marketing that has been in operation for ten years. In terms of curriculum and placement assistance, we are distinct from other digital marketing training colleges. We have the top teachers in India to teach you the whole digital marketing course online. Our programmer includes digital marketing certification foundations, AdWords, Email Automation, SEO, and many other digital marketing subjects. We provide the best online digital marketing courses available.

How to choose the best digital marketing institute?

If you are interested in and passionate about digital marketing, make sure you examine the following factors before applying for a certification:

One on one Live & Hands-on training
Live Project Experience
Less Student Batch
Work on assignments in each session
Managing campaign at the individual level

How much does digital marketing certification cost?

The total certification fees differ from one nation to the next. Certhippo does, however, provide changeable reductions on course prices from time to time.

How much does digital marketing certification cost?

The total certification fees differ from one nation to the next. CertHippo does, however, provide changeable reductions on course prices from time to time.

Course Description

What is Digital Marketing, and why to pursue it?

Online marketing is another term for digital marketing. It promotes brands in order to assist businesses in connecting with and influencing customers using the internet and various types of digital communication. It takes place through electronic devices and the internet and can utilize it to send promotional content and assess its impact across your client journey.

Few most significant advantages of pursuing a career in digital marketing are

Global Digital Population Increase: According to Statista, nearly 60% of the global population is an active internet user.
In-Demand Job: These are the most in-demand positions in terms of professional advancement and learning.
Job prospects: The sector of digital marketing offers several prospects for specialists.
wage: This profession earns a decent wage. According to Glassdoor, the average wage in the digital marketing area in India is around $3,69,000 per year.
Options for Career Paths: The ability to pick from a variety of digital marketing sectors.

If all of these reasons persuade you to pursue a career in digital marketing, then take the first step towards upskilling by enrolling in our online digital marketing course.

Who should go for this Digital Marketing training?

The following professionals can go for this course:

freshers interested in a career in digital marketing
This training provides a solid foundation for middle and senior managers to understand how to use Digital Marketing to establish a brand and increase revenue.

Why learn Digital Marketing?

What are the objectives of EduCerts Digital Marketing Course?

What are the system requirements for this Digital Marketing Online Course?

Any computer has 4 GB of RAM and a CPU that is faster than the Core i3.

How will I execute the practical during this online digital marketing course?

In this course, the following tools will be utilized to carry out practicals. During the live sessions, we will demonstrate how to access and use each of these tools, and we will also give step-by-step instructions in the course content, which will be available to you on the LMS.

Google Analytics
Google Search Console
Google Ads
Google Keyword Planner
Soovle – Keyword research
Moz Tool
HubSpot customer persona creator
Mailchimp – Email marketing
Unbounce – Landing Pages
SEMRush – Competitive intelligence
Facebook Ads
YouTube Ads
LinkedIn Ads
Instagram Ads
Twitter Ads

Which case studies will be part of this Digital Marketing Course?

Each class will cover a different topic of digital marketing. Following the workshops, participants will be assigned a case study, scenario, or assignment connected to the topic in order to develop a Digital Marketing plan. For example, after discussing social media, students will choose acceptable social media channels for the specific circumstance and develop a plan for targeting that channel.

Which project will be part of this Digital Marketing Course?

The final certification assignment will entail developing a comprehensive digital marketing strategy for one of the EduCerts courses. You will design the strategy using the tools and tactics taught in the course, which will cover everything from SEO and search engine marketing to social media and email marketing.